{"id":2744,"date":"2017-11-09T08:00:12","date_gmt":"2017-11-09T12:00:12","guid":{"rendered":"https:\/\/venfort.com\/?p=378"},"modified":"2017-11-09T08:00:12","modified_gmt":"2017-11-09T12:00:12","slug":"marketing-par-courriel-pour-les-avocats","status":"publish","type":"post","link":"https:\/\/venfort.com\/fr\/email-marketing-para-abogados\/","title":{"rendered":"Le marketing par courrier \u00e9lectronique rapproche les avocats de leurs clients"},"content":{"rendered":"<blockquote><p>La technologie offre toute une s\u00e9rie de possibilit\u00e9s pour optimiser les processus et am\u00e9liorer les communications. Les utiliser pour offrir un meilleur service sera toujours une bonne option. En tant qu'avocat, le marketing par courrier \u00e9lectronique peut \u00eatre un outil permettant de cr\u00e9er de v\u00e9ritables liens avec les clients, \u00e0 condition qu'il soit utilis\u00e9 \u00e0 bon escient.<\/p><\/blockquote>\n<p><strong>Malgr\u00e9 son anciennet\u00e9, le marketing par courrier \u00e9lectronique est toujours aussi populaire.<\/strong> Selon le <a href=\"https:\/\/www.emarketer.com\/Article\/Email-Marketing-Double-Win-Customer-Acquisition-Retention\/1014239\" target=\"_blank\" rel=\"noopener\">une \u00e9tude men\u00e9e par eMarketer<\/a> 80% des professionnels interrog\u00e9s ont d\u00e9clar\u00e9 que l'e-mail \u00e9tait le meilleur canal pour attirer et fid\u00e9liser les clients. En tant que moyen de communication directe avec l'individu, il s'agit d'un m\u00e9dia qui offre un retour sur investissement \u00e9lev\u00e9 en mati\u00e8re de marketing num\u00e9rique.<\/p>\n<p><strong>Le marketing par courrier \u00e9lectronique d\u00e9signe tous les types de communication effectu\u00e9s par courrier \u00e9lectronique. <\/strong>\u00c9tablir un lien avec un client ou un client potentiel. Elles peuvent \u00eatre personnelles, de type newsletter, promotionnelles et transactionnelles, en fonction de l'objectif \u00e0 atteindre. Quelle que soit leur nature, ils doivent contenir une communication claire et directe li\u00e9e aux objectifs professionnels de la personne qui les propose.<\/p>\n<p><strong>Afin de parvenir \u00e0 une utilisation efficace de cette ressource. Il est essentiel d'\u00e9laborer une strat\u00e9gie<\/strong> align\u00e9s sur les int\u00e9r\u00eats du professionnel du droit ou du cabinet juridique. D\u00e9finir le plan vous permet de d\u00e9terminer quel type de contenu partager, quand et \u00e0 quelle fr\u00e9quence. L'envoi d'informations utiles qui apportent de la valeur aux clients ou aux clients potentiels se traduira par de la loyaut\u00e9 et de la confiance.<\/p>\n<p><strong>Tenant compte du fait que la cr\u00e9dibilit\u00e9 et la confiance sont essentielles<\/strong> pour <a href=\"https:\/\/venfort.com\/fr\/ethique-et-deontologie-de-lavocat-venezuelien\/\">agir en tant qu'avocat<\/a>, Si vous souhaitez promouvoir vos services, tout ce que vous produisez pour promouvoir ces services doit \u00e9galement r\u00e9pondre \u00e0 ces deux qualit\u00e9s. Le marketing par courrier \u00e9lectronique peut \u00eatre un outil permettant au client d'en savoir plus sur le travail de l'avocat qu'il souhaite engager.<\/p>\n<p><strong>Avant de g\u00e9n\u00e9rer le contenu \u00e0 envoyer, il convient d'en \u00e9valuer la pertinence, l'opportunit\u00e9 et la valeur.<\/strong> qu'il fournira au destinataire. Des conseils sur la mani\u00e8re de r\u00e9soudre des proc\u00e9dures juridiques simples auxquelles tout citoyen peut \u00eatre confront\u00e9 sont des informations utiles \u00e0 envoyer par courrier \u00e9lectronique.<\/p>\n<h4>Voici quelques recommandations pour g\u00e9n\u00e9rer ce contenu pr\u00e9cieux :<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Les informations doivent aller droit au but.<\/strong> Les lecteurs doivent savoir clairement quel type de contenu ils re\u00e7oivent et quelles sont les intentions de ce contenu.<\/li>\n<li><strong>\u00c0 la fin de la lecture, le client ou le client potentiel pourra <\/strong>doivent avoir acquis des connaissances qui peuvent les aider \u00e0 r\u00e9soudre un probl\u00e8me dans leur vie quotidienne. C'est sans doute la meilleure forme de promotion des services qui puisse \u00eatre faite.<\/li>\n<li><strong>\u00c9laborez un programme de sujets qui int\u00e9ressent votre public cible.<\/strong>. Le fait de planifier ce que vous allez \u00e9crire contribue de mani\u00e8re significative \u00e0 la cr\u00e9ation d'un contenu plus conforme \u00e0 vos objectifs.<\/li>\n<li><strong>S'occuper des d\u00e9tails de la publication<\/strong>. L'\u00e9criture doit \u00eatre formellement impeccable et les photographies ou les moyens audiovisuels utilis\u00e9s doivent viser l'objectif initial. Tout communique.<\/li>\n<li><strong>Personnalisez vos campagnes<\/strong> si vous souhaitez partager un contenu particulier avec certains contacts de votre liste d'abonn\u00e9s.<\/li>\n<li><strong>Surprenez vos lecteurs avec du contenu frais<\/strong> et attrayante. Ces actions continueront \u00e0 construire une relation solide.<\/li>\n<li><strong>Inclure vos coordonn\u00e9es dans la signature<\/strong>, votre site web et vos r\u00e9seaux sociaux si vous en avez.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Marketing par courrier \u00e9lectronique : \u00e9tablir une liste de contacts<\/h2>\n<p><strong>Une fois que l'approche strat\u00e9gique de la cr\u00e9ation de contenu de valeur est claire<\/strong>, Si vous voulez obtenir une liste de contacts qui recevront toutes ces informations, vous devez concentrer vos efforts sur la constitution d'une liste de contacts qui recevront toutes ces informations. Certaines personnes ou entreprises choisissent de payer pour obtenir des listes d'adresses \u00e9lectroniques. Mais ce n'est souvent pas la meilleure option. Acc\u00e9der au courrier \u00e9lectronique d'une personne sans son autorisation est une strat\u00e9gie contraire \u00e0 l'\u00e9thique.<\/p>\n<p><strong>La r\u00e9ception d'un courriel non autoris\u00e9 g\u00e9n\u00e8re automatiquement une contraction. <\/strong>Et une cons\u00e9quence n\u00e9gative sur l'image professionnelle de l'exp\u00e9diteur de l'information. La meilleure chose \u00e0 faire est de constituer progressivement une liste de contacts o\u00f9 figurent des clients potentiels qui ont accept\u00e9 de recevoir les courriels.<\/p>\n<p><strong>Pour ce faire, il suffit d'inclure un formulaire sur le site web personnel.<\/strong> ou un cabinet d'avocats, afin que les personnes qui souhaitent recevoir les envois puissent s'inscrire. Les m\u00e9dias sociaux ou la participation \u00e0 des \u00e9v\u00e9nements professionnels peuvent \u00e9galement \u00eatre utilis\u00e9s pour trouver de nouveaux abonn\u00e9s. Les sp\u00e9cialistes du domaine estiment qu'il est plus avantageux d'avoir de petites listes d'utilisateurs fid\u00e8les.<\/p>\n<h2>Adopter les meilleurs outils<\/h2>\n<p><strong>Une fois la strat\u00e9gie d\u00e9finie, il est n\u00e9cessaire de trouver les meilleurs outils \u00e0 utiliser<\/strong> pour y parvenir. Le plus utilis\u00e9 est Mailchimp. Il est convivial et offre un service gratuit jusqu'\u00e0 2 000 abonn\u00e9s. Un autre des plus populaires est Hubspot, qui offre plusieurs fonctionnalit\u00e9s gratuites.<\/p>\n<p><strong>Notez que l'envoi de courriels \u00e0 partir d'un compte personnel n'est pas du marketing par courriel.<\/strong>. Et il y a une explication importante \u00e0 cela : les courriels peuvent tomber dans le dossier spam et ne pas remplir leur v\u00e9ritable mission. L'utilisation d'une des plateformes pr\u00e9vues \u00e0 cet effet permet d'\u00e9viter cela.<\/p>\n<p><strong>Il existe plusieurs options logicielles<\/strong> pour envoyer des campagnes de marketing de masse par courrier \u00e9lectronique et ils font tous l'affaire. L'important est de choisir celle qui correspond le mieux \u00e0 vos int\u00e9r\u00eats professionnels et \u00e0 vos possibilit\u00e9s.<\/p>\n<p><strong>L'utilisation de ces plateformes vous permet \u00e9galement d'analyser les param\u00e8tres et la port\u00e9e de votre envoi.<\/strong> des communications. Ils fournissent g\u00e9n\u00e9ralement des statistiques sur le nombre de personnes qui ont re\u00e7u le courrier \u00e9lectronique, qui l'ont lu et qui ont cliqu\u00e9 sur l'un des liens contenus dans la publication. Ils g\u00e9n\u00e8rent \u00e9galement des informations sur la r\u00e9partition g\u00e9ographique des lecteurs, leur comportement en tant qu'utilisateurs de la liste de diffusion et le moment o\u00f9 ils se d\u00e9sabonnent de votre liste de marketing par courrier \u00e9lectronique.<\/p>\n<p><strong>Sources consult\u00e9es<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.maunamedia.com\/como-comenzar-con-email-marketing\/#.WgGct1uCyUk\" target=\"_blank\" rel=\"noopener\">Mauna Media \u00bb Marketing num\u00e9rique strat\u00e9gique<\/a><\/li>\n<li><a href=\"http:\/\/www.diariodeferrol.com\/articulo\/comunicados\/eres-abogado-conoce-tus-clientes-email-marketing\/20171016200245205718.html\" target=\"_blank\" rel=\"noopener\">Journal Ferrol<\/a><\/li>\n<li><a href=\"https:\/\/jurispage.com\/2017\/internet-marketing\/email-marketing-for-lawyers-a-legal-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">Jurispage.com<\/a><\/li>\n<li><a href=\"https:\/\/amodernprofessional.com\/email-marketing-lawyers\/\" target=\"_blank\" rel=\"noopener\">amodernprofessional.com<\/a><\/li>\n<li><a href=\"https:\/\/marketingjuridicodigital.com\/beneficios-email-marketing-abogados\/\" target=\"_blank\" rel=\"noopener\">marketingjuridicodigital.com<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda brinda un abanico de posibilidades para optimizar los procesos y mejorar las comunicaciones. Usarlas para ofrecer un mejor servicio siempre ser\u00e1 una buena opci\u00f3n. Siendo abogado el email marketing puede ser una herramienta para tender puentes reales con los clientes, siempre y cuando sea bien aprovechada. A pesar del tiempo que tiene en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","omw_enable_modal_window":"enable","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[39],"tags":[53,457,451,299],"class_list":["post-2744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-juridico","tag-abogados","tag-email-marketing","tag-marketing-juridico","tag-tecnologia","entry","has-media"],"yoast_head":"<!-- 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